Võ Thị Hồng Cúc

To continue my career in the field of marketing as a Brand Supervisor.  I wish to expand my product marketing portfolio and develop skills and strategies in the competitive marketing industry.

• Mong muốn tìm được chỗ làm có cơ hội thăng tiến tốt

- Marketing: Branding, Planning, Strategy, Market Research & Analytics

- Digital MKT

- Copywriting

- PR & Communication

PQC HOSPITALITY GROUP: Senior Brand Executive
Full-time

Dates Employed: Aug 2018 – Present
Employment Duration: 1 year 8 months

Location: District 1, HCM

- Support the Brand Manager in delivering Brand campaigns that support business strategy, market goals and organisational objectives
• To provide guidance to plan & coordinate campaigns and communications through all phases of launch and maintenance, including reporting, analysis and optimisation.
• To keep both region’s Brands team abreast of latest marketing artworks and SOPs.
• To advise on budget management for various marketing and branding initiatives to achieve cost efficiencies including strategic and analytical approach to monitor and improve ROI.
• To collaborate with other departments such as Operations, Culinary / R&D, Purchasing, F&B, and Finance teams for campaign delivery and project implementation.
- Handle media relations, press release writing, digital marketing, promotions, events and sponsorship.
- Product training as well as communicating and maintaining relationships with retailers, department stores and business partners.

WMC GROUP: Marketing Executive

Dates Employed: Jan 2016 – Aug 2018

Employment Duration: 2 years 7 months

Location: District 1, HCMC

- In charge of all brands, collateral, and offline brand communication campaigns for WMC Group (Sherwood Residence, Sherwood Suites, The Club, Le Cafe Restaurant & Bar).
- Besides guaranteeing daily support to all hotels and sales department, key focuses are:
• Providing marketing support to all the hotels;
• Preparing a marketing plan / executing planned strategies;
• Producing newsletters (external & internal);
• Coordinating with the Functional team.

- Work as content/copywriter freelancer if there are any tasks requested.

University of Finance & Marketing: GPA 3.4/4.0

Vinalink Media Education: Content MKT