Nguyễn Trần Thuỳ Linh

Marketing

Ngày sinh: 03/05/1981
Giới tính: Nữ
Tình trạng hôn nhân: Đã kết hôn
Địa chỉ: 150/15/11 Lý Chính Thắng str., W7, Dist 3
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Thông tin cơ bản

Nơi làm việc: Hồ Chí Minh
Ngành nghề: Khách sạn/Nhà hàng
Trình độ học vấn: Cử nhân
Ngày cập nhật: 26/12/2019
Kinh nghiệm: Trên 5 năm
Hình thức làm việc: Toàn thời gian
Cấp bậc mong muốn: Trưởng phòng
Mức lương mong muốn: Thương lượng

Mục tiêu nghề nghiệp

  • Mong muốn tìm được chỗ làm ổn định lâu dài
  • Mong muốn tìm được chỗ làm có mức lương tốt
  • Mong muốn tìm được nơi có cơ hội cống hiến bản thân tốt

Kỹ năng bản thân

Languages: English

Computer skills: Microsoft Office certificate, Corel Draw, Photoshop…

Other skills:

·     Communication skills: Build rapport with people at most levels of organizations.

·     Adaptability: Adapt rather quickly in a new and changing business, or in social and cultural environments.

  • Kỹ năng tổ chức
  • Kỹ năng giao tiếp
  • Kỹ năng làm việc theo nhóm
  • Giải quyết vấn đề
  • Lập kế hoạch
  • Quản lý thời gian hiệu quả
  • Dễ dàng thích nghi với môi trường mới
  • Tư duy sáng tạo

Kinh nghiệm làm việc

Dong Phuong Group ( Apr 2016 – present)

Marketing Manager

Dong Phuong Group has been operating in Wedding & Convention center for more than 20 years. The Group has 3 Le Dong Phuong Centers and 6 The Adora Centers and 2 Shang Garden – Chinese restaurant has been acquired to make the Group stronger.  
In 2018, Dong Phuong Group open The Adora Center in Tan Binh District in September – it’s the biggest convention center in HCMC.

·   Responsible for development the Marketing plan for new and existing center. 

·   Executing the Marketing - including campaigns, events, digital marketing, and PR.

·   Build up and implement yearly promotions plan( Wedding and Corporate)

·   Working closely with the Sales team; enabling them to meet their commercial objectives by providing them with appropriate tools, materials and presentations

·   Work closely with Operation Management team to define marketing materials and programs.

·   Manage social media presence and direct programs to improve social media reputation and recognition.

·   Undertake research of competitive environment and client, consumer trends.

·   Successful Group Event “ Year End Party 2016, 2017 & 2018, Grand Opening The Adora Luxury, The Adora Dynasty, Internal Events…

Aroma Beach Resort & Spa.Muine (August 2014 – August 2015)

Aroma Beach Resort & Spa. Muine – 4 star resort in Mui Ne - offer the most beautiful beach in Vietnam with unique style - a mix of wild nature and modern.

Marcom Manager

     Public relation:

·        Communicate with media, write and issue press release to the relevant local media.

·        Organize press trip.

·        Sending promotion of the resort product to the press people.

·        Prepares annual Public Relation goal and budget (cooperation with sales, develops working plan to carry out goal).

·        Develop a relationship and keep in touch on regular basic with resort client.

·        Updating mailing list of resort clients and press list.

·        Responsible in handling giveaway, issuing complimentary vouchers.

·        Repairing special letter with the copy write as request by resort management.

·        Do PR monthly report.

·        Informs other department of activities within and outside the resort and other information which maybe useful in dealing with guest.

        Marketing:

·      Build up and implement yearly promotion marketing plan

·      Establish and present the yearly Marketing Budget to Director and follow it strictly.

·      Preparing brochure, monthly e newsletter, promotion materials, including designing with the aid of the printer.

·      Develops ideas for designs and printed material.

·      Execute a wide range of marketing strategies through multiple channels, including social media, digital campaigns, advertising, collateral and internal publications.

·      Prepare and implementing yearly resort advertising.

·      Maintain and up to date photo library.

·      Connect with other department to develop potential promotions.

·      Responsible distributing e mail to the data guest list for new information of resort.

·      Maintain website content.

·      Responsible in sponsoring events with potential companies.

·      Successful Resort Event “Aroma 1stAnniversary”.

Com Nieu Sai Gon Group & Au Lac do Brazil Restaurants: (October 2011 – June  2013)

Com Nieu Saigon – is Vietnamese Gastronomy Restaurant as ‘the one place visitors shouldn’t miss’ in Ho Chi Minh City because of its truly cultural experience. Specializing in clay pot baked rice, which explodes across the table and over the heads of the customers after shattering the crockery, it is then dressed with scallions and sauce.

Consulting Marketing and Public Relations

Communicate with Press, monitoring of press comments and coordinating between company journalists.
Develop and manage Marketing plans (yearly- quarterly) and activities for new and existing promotions.
Maintain, update the Client’s online content such as Promotions, information, press release ….

·     Perfectly managed design and printing quality of the restaurant’s collaterals and marketing materials to enhance brand identity and consistency.

In charge: Display Advertising (Banner), Facebook, update website, social network…
Establishment & managing advertisement (print ads…)

·     Ensure all prints and online presence is consistent with restaurant branding guidelines.

·     Update the Client’s online content such as Promotions, information, press release, news…

Media and marketing tracking and making reports.

·     Successful Cultural Event “Festa Do Brazil” at Au Lac do Brazil Restaurant.

In charge of Design Advertisements, Marketing materials such as Newsletter, flyer, brochure, booklets … media kits and ensuring that deadlines are met.

·     Follow up almost Charity, Sponsorships activities. 

Coordinate with the HR team to discuss the internal communication needs and provide necessary materials to organize the planned action.

Intermind & Vismart Management (October 2010 – October 2011)

Intermind Hospitality & Tourism Management is Hospitality Consultant Company, which running the operation, marketing strategies, branding for almost 5 project of Hoang Anh Gia Lai, Da Lat resort, HAGL Quy Nhon Resort,  River Beach Hoi An Resort…

Public Relations & Marketing Manager

·    Built strong media relations resulting in the resort is featured free in all local print media

·    Communicate with press.
·     Create and manage the media contact database

·     Perfectly managed design and printing quality of the resort’s collaterals and marketing materials to enhance brand identity and consistency.

       Monitor of press comments and coordinating between company journalists.

·     Prepare press releases, promptly create & execute the PR for specific sales promotion.

·     Connect with the other departments to gathering information for all monthly promotions…

·     Responsible for Advertisement booking.

·     Make a chart of Media Impression and Advertising.

·     Check all press review, material, and advertising layouts before printing.

·     Ensure all print and online presence is consistent with resort branding guidelines.

       Involved with writing, editing and overseeing the design of print and online materials such as newsletters, brochures and the website.

·     Maintain, update the Client’s online content such as Promotions, information, press release, news ….

·     Successful  Gala Dinner “ happy new year” at Hoi An River Beach resort

·     In charge of Design Advertisements, Marketing materials such as Newsletter, flyer, brochure, update client’s website, face book…, media kits for

·     Follow up almost Charity, Sponsorships activities.

L’Anmien Beach Resort (June 2009 – October 2009) 

www.lanmienresort.com

Public Relations Manager

·   Built strong media relations resulting in the resort is featured free in all local print media
·   Communicate with press, support for press trip organization
·   Create and manage the media contact data base
·   Perfectly managed design and printing quality of the resort’s collaterals and marketing materials to enhance brand identity and consistency.
·   Responsible for Lanmien Press review and Advertisement book
·   Promote all promotions of resort.
·   Involved with writing, editing and overseeing the design of print and online materials such as print ad,brochures, flyerand the website
·   Make a chart of Media Impression and Advertising.

Experience gained:  

Relationship with Media (50 reporters)
Get 30 points per month for Media Impression. 

White Palace Convention Center (May 2008- May 2009)

Website: www.whitepalace.com.vn

Public Relations Specialist

·     Built up and maintain good relations with media

·     Communicate with Press

·     Built up PR plan

·     Support to built up Marketing plan

·     Support for Marketing Department to build promotions plan, Advertising plan

·     Promote all monthly promotions, events… 

·     Make a chart of Media Impression and Advertising

·     Design Advertisements, Marketing material such as Newsletter, flyer…for White Palace Convention Center 

·     Connect with other Departments.

·     Successful Gala Dinner “ White Palace & Honorable Guest” 

·     Follow up almost Charity activities 

·     Update Website after events

·     Update information for White Palace’s staff.

·     Coordinate with the HR team to discuss the internal communication needs and provide necessary materials to organize the planned action

Experience gained:  

·     Relationship with Media (45 reporters)

·     Get 30 points per month for Media Impression

·     Marketing plans.

Học vấn bằng cấp

College of Technology Industrial & Management (2000 – 2003)

Major in Software

- University of Natural Sciences (2003 -2005)

    Certificate of Graphic and Multimedia Art Design

- University of Social Sciences and Humanities, Ho Chi Minh City (2007 – 2013)

     B.A in English

-  Marcom Vietnam (2007 – 2008)

Certificate of Integrated Marketing Communications