Nguyen Thuy An

Obtain a management position that I can utilize my administrative, marketing, and interpersonal skills with accuracy and efficiency while maintaining a motivated, productive, and goal-oriented environment for the entire professional team on board.

Communications: Content creation and storytelling, Emotional intelligence and interpersonal skills, Omnichannel communications, Influence and engagement strategy
Data-driven: Data processing, gathering and interpretation, Data viability and value assessing, Data visualization
Management: Cross-functional management, Problem-solving, Adaptability, Project management, Leadership and teamwork
Business savvy: Analytical and critical thinking, Creativity and imagination, Competitive intelligence, Risk-taking, Office computer proficiency
 

10/2017 - Hiện tại: Senior - Brand, Marketing & Communications, Ernst & Young Vietnam Limited

COMMUNICATIONS & ENGAGEMENT • Run global/regional/national campaigns while working in conjunction with professional staffs across service lines • Be responsible for the communications creation, including corporate messages, press releases and artworks • Facilitate alignment of brand messaging across paid, earned, and owned media channels • Develop contents and ensures consistent messages along all communication channels • Proactively encourage and support training to enhance the knowledge and skills set of the core team 
BRAND & MARKETING • Conduct brand briefing, manage brand health check and visual identity compliance • Partner with business associations to drive brand leverage • Develop and execute a communications strategy to increase positive engagement with stakeholders • Cooperate with stakeholders to accomplish the CSR projects 
INTEGRATED GO-TO-MARKET PROGRAM • Plan and implement events including corporate and external activities to support gaining business development target • Manage all aspects of the event including clarifying the strategic roles, developing core and customized contents, organizing resources, supplying marketing materials and coordinating all internal and external stakeholder communications 
ADMINISTRATION • Monitor and effectively manage marketing campaign budgets, ensuring all financial processes and procedures of the team are in line with the firm’s financial and purchasing guidelines • Complete paperwork and compile periodic reports with necessary actions for improvement

9/2015 - 8/2017: Media Planner/BuyerDatVietVAC Media

, MEDIA PLANNING • Develop strategic media approaches • Propose medium mix with appropriate components, schedule and budget to reach given objectives 
PERFORMANCE EVALUATION • Ensure delivery of approved plans and strategies by working closely with cross-functional units (buyers) to coordinate the workflow of implementation plans • Keep track of all performances of plan, making revisions to deliver on goals • Budget tracking, control and reconciliation of expenditure reports 
RESEARCH MANAGEMENT & REPORT PREPARATION • Undertake research and analyzing data using specialist industry resources • Analyze and prepare competitive reports, including other regular reports 
PRESENTATION & CLIENT RELATIONSHIP • Present to clients as appropriate • Serve as a liaison among team contributing to client accounts • Manage clients’ expectation and maintain relationship 
BOOKING & MONITORING • Execute all media plans in the assigned group of markets within established budgets • Negotiate and purchase media space and air time • Negotiate all rates, special placement and added value by medium for all markets 
OPTIMIZATION • Ensure delivery of reach/frequency/media weight goals • Estimate, update and adjust all broadcast ratings per demographic, per week, per month, per quarter • Design optimum buys in terms of cost efficiency, goal delivery and vendor agreements • Keep track of all performances of plan, making revisions to deliver on goals 
REPORT & BILLING • Maintain all media buys and be responsible for the post-buy results of all buys • Monitor buys in progress by spot checking placement and negotiating credit or billing adjustments when necessary • Collaborate with clients and media team members to resolve media booking/billing issues • Track media expenditures to ensure agency and client budget compliance

Dec 2018: Birmingham City University: MBA candidate
Feb 2015: FPT University: Bachelor in Business Administration, Specialize in Marketing Management, 79/100 GPA, Good