Lê Hồng Hạnh

Passionate about Branding and Marketing.

An ambitious marketing enthusiast that is obsessed with how make Brands useful, impactful and loved

that consumers would pay for and support it.

A lover of balance between magic of Marketing and the logic of Bussiness to invest in

marketing/communication campaign that bring substantial benefits both consumers and the brand

itself.

Creative person combines with results-and analytics-riven professional with a thorough understanding

of social media, content marketing, customer engagement in developing and promotiong brands through captivating integrated marketing, commnunications, digital marketing, concept idea for services and products; organizational and international skills; combined with a solid brand management and creative agency background.

• Mong muốn tìm được chỗ làm có cơ hội thăng tiến tốt

• Kỹ năng tổ chức
• Kỹ năng giao tiếp
• Kỹ năng làm việc theo nhóm
• Giải quyết vấn đề
• Kỹ năng lãnh đạo
• Kỹ năng thuyết trình
• Lập kế hoạch
• Quản lý thời gian hiệu quả
• Dễ dàng thích nghi với môi trường mới
• Tư duy sáng tạo

SOCIAL BELLA VIET NAM ( SOCIOLLA VIET NAM) 11/2020 to present

Marketing Operation Executive
Social Bella is an oversea technology company focusing on beauty and personal care industry. Sociolla is a beauty e-commerce platform.

Responsible for the operational aspects of corporate branding and marketing services for internal brands.

Executed impacful marketing strategy and plans including creative PR/Social Media (FB,IG, Tiktok)/Content/Influencing Marketing/Livestreaming/Activation plans and ensure smooth and timely execution to drive sales and corporate brand equity.

Conducted market research on consumer behaviors, especially on social behaviors, keep up consumer trends and competitors’s activities.

Supported and coordinated with other departments (Commerce, Creative, Retail, Finance) for execution of campaign.

Worked with internal brand teams to provide and execute marketing services: digital (contnent, media, social management), KOL, PR, Activation & others

Accountable for marketing budget analysis and management

Collaborated with agency to monitor, supervise and report the performance when execute the

specific marketing activities for assigned tasks.

Other tasks assigned by line manager

ACCOR GROUP 12/2018 to 11/2020

Marketing and Communications Executive

Accor is the leading Augmented Hospitality hotel group offering unique and meaningful experiences in 5100 hotels across 110 countries.

HOTEL DES ARTS SAIGON, MGALLERY COLLECTION

Planning:

Assisted Marketing and Communications Manager (MarCom Manager) in developing marketing plans and executing promotional initiatives to profitable increase revenue within budgeted parameters, including carrying out competitor analysis, promotional materials, advertising opportunities, Ecommerce platforms.

Contributed to and partnered with different functions (Sales, Guest Relations, Purchasing & Finance) and 5 outlets: Room Divisions, Spa, Restaurants, and Rooftop Bar for on-going projects, and brainstorm promotion activities, customer complaint,, competitors, budget phasing, media tracking... Collaborated with MarCom Manager in preparing marketing budgets and monitor expenses. Collected press clippings monthly, reportedly directly to MarCom Manager, and Regional Marketing Manager.

Branding:

Assisted MarCom Manager in management of brand identity and brand guidelines to ensure all communication materials consistent across channels and set high brand standards.
Worked closely with internal designer to produce materials of visual impact and within brand guidelines. Managed all aspects of print production of marketing materials.

Worked closely with Content Specialist to keep up to date and manage brand image and brand content on multiple communication platforms: Facebook, Instagram, Youtube, Linkedin,...

Events & Partnerships:

Assisted MarCom Manager in activities planning and organization of Hotel’s events, facilitated the event execution by preparing agendas, producing event materials, handle directly the work of support event staffs, responded to emergencies and problems.
Assisted MarCom Manager in negotiating framework agreements and sponsorship deals, barter deals, supported the composition of business contracts, managed sponsorship activities afterward.

Be responsible for all contact with global/local agencies and management of projects contracted to agencies. Managed timelines, contracts, payments to the agencies.

Digital Marketing :

Worked closely with marketing team to develop new social media strategy, replacing overt sales pitches with focus on engagement and customer care.
Contributed to the Email strategy and hands on execution of campaigns while closely trachking and analyzing customer engagement activities.

Managed the Email Marketing including planning, email creatives, content, audience segmentation, testing, deployment, delivery, and reporting of metrics.
Arranged and controlled photography and videography’s financing, shooting and video filming schedules, allocating resources; supervised the progress of pre-production, production, and postproduction.

Built and maintained long-lasting relationships with KOLs, Celebrities.

Selected Results:

Grew Facebook ‘likes’ by more than 3x
Launched first concerted e-mail marketing strategy and grew contact database by 150%. Saved 30% money by negotiating a better deal from suppliers.

PREMIER VILLAGE PHU QUOC RESORT MANAGED ACCOR

Developed digital content (video, motion graphics, interactive media) for resort and its outlets including restaurants and spa, along with online advertisements. Launched the company’s first coordinated social media effort and provided brand guidance to managers and employees throughout the company.

Digital Marketing:

Launched restaurant’s first social media presence and built awareness by creating/sharing engaging content and building a sense of community.
Developed engaging, viral content to build social media audience, including contests, original video

and crowd-sourced voting applications.

Personally shot and edited videos, saving budget in production costs while still creating high-quality and engaging video content.
Replaced costly digital media agencies, saving in fees; worked closely with marketing team to create high-quality digital media in-house.

WILDFIRE BRAND CONSULTANCY 08/2017 to 11/2018

Brand Executive

Responsible for proactively generating new sales for the company in addition to managing established clients working closely with Creative Chef.

Kept multiple projects on track, and dramatically reduced project delays, by coordinating and working closely with internal team and production house to daily monitor project progress, quality and solve problem in a timely manner.
Assisted Branding Consultant in gathering data, performing market reseach to identify target markets and assess consumer perceptions, competition, business trend, and product value.

Selected Results:

Contributed to 30% in revenue for company in 1 year

Bachelor of Brand Management, University of Finance and Marketing, 2018

Selected Training:

Brand Foundation and Advanced Branding Coursed Certification (Linkedin Learning) The Fundamentals of Digital Marketing (Google)
Inbound Marketing Certified & Social Media Certified (Hubspot Academy)
Proficient with PC, Mac and Microsoft Office (Word, Excel, Outlook, PowerPoint)

Experienced in Adobe Creative Suite (Photoshop, Illustrator, Lightroom, Premiere) Deep knowledge of social media includes Facebook, Linkedin, Instagram. Accomplished in digital audio/video editing