Vu Thi Huan

I am a hard-working, passionate, proactive professional who always take opportunities to grow myself and get targets, no matter how difficult and challenging they are.

Strategic Marketing planning  
Management skills
Analysis and problem solving skills
Result oriented and business-oriented
Project management
Good team work as well as independent work
Communication skills
Good in English and Microsoft Office

HYPERION CO., LTD:  March – November, 2018

Senior Brand Manager/ Category Manager

Main duties:

Responsible for the development of confectionery category which are imported from Europe as Bahlsen, Colussi and Vicenzi.
Analyze data or insights to determine industry and consumer trends for the in charge category.
Devise long-term development strategies for product categories.
Develop exit strategies for unsuccessful products.
Fully in charge for develop an execution business plan for the category in which specific by vendor/brand/ channel/ clients.
Manage & monitor the brand performance both commercially and visibility in line with company’s target and budget. 
Foster trust relationships with vendors to achieve better pricing and quality of services
Place appropriate orders to ensure product availability that meets consumer demands
Determine the positioning of a product category to maximize visibility.
Make forecasts for product demand to ensure the sustainability of inventory.
Assume responsibility of budget development and revenue for category.
Work together with marketing teams to determine competitive pricing and promotional activities of a product category.
Work together with sales team to determine suitable distribution & penetration of the products / brands.
Work with others departments to carry out the necessary duties occur by daily operation.

FREELANCER:  July 2015 – February 2018

Project Manager/Senior Brand Manager

Main duties:

Responsible for research including market research, consumer behavior, product quality, concept; strategic marketing planning and marketing strategy consultant.
Coordinate internal resources and third parties, vendors for the flawless execution of projects.
Ensure that all projects are delivered on-time, within the scope and budget.
Develop project scopes and objectives, involve all relevant stakeholders and ensure technical feasibility.
Ensure resource availability and allocation.
Develop a detailed project plan to track progress.
Use appropriate verification techniques to manage changes in project scope, schedule and costs.
Measure project performance using appropriate systems, tools and techniques.
Report and escalate to management as needed.
Manage the relationship with the client and all stakeholders.
Perform risk management to minimize project risks.
Establish and maintain relationships with third parties, vendors.
Create and maintain comprehensive project documentation.
In charge of the main clients which are Phu Tho General Hospital, Five Star beverage, Loc Foods, chili sauce and fish sauce Vietmarket.

TMT DISTRIBUTION CO., LTD: August, 2013 – June, 2015

Marketing Manager

Main duties:

Responsible for the development of all products such as dairy products (Cheese and butter), chocolate, pasta, peas, confection, beverage & fruit and potato which are imported from overseas (USA, Euro, Australia, Philippine, Indonesia and more).
Build and implement marketing strategy and planning in Vietnam market to meet overseas owner brand objects.
Develop and implement marketing strategies in collaboration with Store Operations and Merchandising Departments to achieve company business objects and supported Sales Department to increase sale out.
Manage market research activities and consumer behavior to make decision the brands which launch in Vietnam market.
Closely monitor and analyz competition, market trend, categories performance to make decision about the brands which had launched in Vietnam market, and made annual marketing plan.
Manage the Marketing team to execute all marketing activities such as demo, sampling, display, out of home advertising, print advertising, PR, seminar and promotion.
Full responsibility for making POSM permanent design and production to ensure that POSM meet company and brand standards as well as deadline.
Manage inventory and sales out in order to import quantity of goods.
Directly involve in the recruitment and selection of Marketing Executives in Marketing Department.
Train and coach the salesmen about product understanding and training program for Marketing Executives.
Responsible for controlling budget proposal and A&P funds with marketing budget.
Introduce debit note for Accounting Department use and worked with Brand owners.
Report to the Director and Brand owners.

ACECOOK VIETNAM JSC.,:  September, 2008 – August, 2013:

Brand Manager (January, 2011 – August, 2013).
Assitant Brand Manager (September, 2008 – December, 2010).

Main duties:

Market information:

Analyze market situation, consumer trend.
Collect and analyze competitors’ brand and sales performance.
Understand market feedback about the brand or activities.

Brand positioning: Set up brand positioning, follow and keep the position via activities concept.
Marketing plan:

Set up objectives.
Make yearly plan and plan for each campaign.
Estimate monthly sales and expenditure, cost control for each campaign.

Product:

Make new product concept, design.
Manage new product launching development processing closely with branches and all related department.
Estimate new product sales forecast & production volume.
Follow daily stock and product’s performance to have suitable action.

Sales:

Understand well sales performance of the brand and well manage sales performance monthly of each item and making monthly report.
Tracking deeply performance of new product launching in order to make next quick action.
Work closely with branch’s marketing to make monthly promotion plan.
Coordinate with sales team in sales related activities.

Communication:

Develop and execute yearly communication plan.
Plan & execute ATL & BTL activities for branding follow yearly plan.

Finance:

Make financial statement for new brand and report every month, quarter and year.
Manage marketing annual budget and financial related to marketing campaigns.

HOA SEN GROUP : Febuary 2008 – May 2008

Internship -  Marketing Department

Main duties:

Implement desk research about Hoa Sen Group, and Tole and Steel business specializing in marketing activities.
Support Media Manager to work with film company and executed Hoa Sen Toles TVC.
Support Event Manager in opening new factory, customer conference and annual shareholders meeting events.
Make graduation Thesis: Media plan for new product of Hoa Sen tole.

ATTEX EXPRESS: July 2007 – December 2007

Sales Executive (part time)  –  Sales Dept.

Main duties:

Maintain good relations with old customers and looked for new customers.
Make selling plan and had executed it.
Prepare Sales weekly report and solutions for issues.

EV ENGLISH ACADEMY IN PHILIPPINES

Certificate of Business English – 2017.

VO VAN QUANG - MARKETING EXPERT

Certificate of Marketing & Brand Audit – 2013.

GCOMM VIETNAM MARKET RESEARCH JSC.
Certificate of Marketing budget plan and value marketing effectiveness - 2012.

NATIONAL INSTITUTE OF NUTRITION

Certificate of Basic knowledge about nutrition and food - 2010

UNIVERSITY OF ECONOMICS HO CHI MINH CITY

Bachelor of Business Administration, major in Marketing (Graduated in August 2008)