Since entering the fashion business in 1992 as a KOSPI listed company, F&F has solidified its status as the most influential and globally competitive fashion company in South Korea. Through pioneering new fashion markets F&F has established leading brands in four areas, and various management indicators are also growing steadily. F&F succeeded in launching licensed brands such as MLB, MLB KIDS, DISCOVERY, and DISCOVERY KIDS. In 2018, the MLB brand entered the market in Hong Kong, Macau, Taiwan, and China, as well as acquired the Italian premium down jacket brand DUVETICA to enter the global market.