All started from the realization that Vietnamese men don’t have many choice when it comes to fashion. Indeed, Vietnamese menswear quality clothing are reserved for oversea. Our team passionate by menswear - decided to create Routine, a menswear brand of casual, trendy and affordable clothing with always a detail that makes the design unique and different. Routine is rooted with Vietnamese culture and international influence. Indeed, the fashion design of Routine is from France, which creates an interesting mix between Vietnamese and foreigner style. At Routine, we believe that Vietnam can create quality products and offer excellent services. Routine is made for every young and modern men, who believe in Vietnamese creativity and progress.