DAFC is the leading retail specialist and brand builder with the mission to strategically introduce and sustainably develop the finest luxury brands in Vietnam.

With our unrivalled customer and market knowledge, DAFC pride ourselves for always being a pioneer in the industry. We provide exquisite and exclusive shopping experience, impeccable customer service while truly connecting with our customers.

DAFC continuously take innovative and proactive approaches in our marketing, merchandising and retail concepts that are tailored and personalised to our target customers. Thereby, we have helped our partners to achieve organic growth and enhance their positioning in the local market throughout the years.

The unique model of IPPG creates the optimal synergy between our differentiating capabilities which enhances DAFC’s proposition and achieve our unparalleled competitive advantage.