MSE Group ( previous known as XLE Group), was founded with the passion of bringing basketball closer to Vietnam’s young generation as well as growing sports in Vietnam. After 11 years, we have owned many well-known brands such as:
- Sports Organizations: Saigon Heat, VBA Vietnam Basketball Association, VUG Student Playground, …
- Academy: SSA Sports Skill Academy
- Rights, Partnership, Project: NBA, Jr. NBA, MOE, …

MSE is the place that we focus on our people as the top priority, with the “People first” culture, where you can grow your dreams/ future. In MSE, you can develop your ideas and work with passion. We believe that, by creating an environment where you can be yourself, will help our company develop and achieve successes.