Trade Marketing Manager
Mức lương: Thỏa thuận
Đã hết hạn nộp hồ sơ - 128 lượt xem
Ngày cập nhật: 10/12/2018
Thông Tin Tuyển Dụng
Hình thức làm việc: Toàn thời gian
Chức vụ: Trưởng nhóm
Ngành nghề: Tổ chức sự kiện/Quà tặng, Marketing/Quảng cáo, Báo chí/Truyền hình
Mô tả công việc
Reporting to: General Manager, Commercial
Job Summary
The Trade Marketing Manager will play a key role in company sales growth through developing and implementing brand strategies and plans in alignment to customer expectation.
Responsibilities:
• Lead Trade Marketing Strategy development to attain defined business objectives throughout product categories
• Work together with Sales team to recommend actions to strengthen Essilor position in the market and to improve distribution of Essilor products
• Develop commercial propositions and customers sell-in plans to strengthen ECP partnership, loyalty and drive sales target.
• Ensure alignment across sales/marketing functions on customer plans
• Initiate/lead trade marketing initiatives with synchronized execution across B2B/B2C activities
• Develop plans to strengthen brand visibility and improve sell-out productivity at stores
• Manage the process of design, local adaptation and production of B2B2C marketing materials with an aim to improve purchase closure rate at stores
• Develop ideas and plans for direct marketing and activation events
• Lead store environment/ POS guidelines compliance and analyze/audit executions for improvement
• Monitor trade promotion execution and evaluate effectiveness
• Manage and monitor overall trade budget spending
• Identify, attain and analyse market data to assist and propose business decisions
• Gain in-depth knowledge about front-line selling capabilities and turn into improvement plans
• Lead research projects on shopper understanding to gain in-depth knowledge and develop better communication materials
Job Summary
The Trade Marketing Manager will play a key role in company sales growth through developing and implementing brand strategies and plans in alignment to customer expectation.
Responsibilities:
• Lead Trade Marketing Strategy development to attain defined business objectives throughout product categories
• Work together with Sales team to recommend actions to strengthen Essilor position in the market and to improve distribution of Essilor products
• Develop commercial propositions and customers sell-in plans to strengthen ECP partnership, loyalty and drive sales target.
• Ensure alignment across sales/marketing functions on customer plans
• Initiate/lead trade marketing initiatives with synchronized execution across B2B/B2C activities
• Develop plans to strengthen brand visibility and improve sell-out productivity at stores
• Manage the process of design, local adaptation and production of B2B2C marketing materials with an aim to improve purchase closure rate at stores
• Develop ideas and plans for direct marketing and activation events
• Lead store environment/ POS guidelines compliance and analyze/audit executions for improvement
• Monitor trade promotion execution and evaluate effectiveness
• Manage and monitor overall trade budget spending
• Identify, attain and analyse market data to assist and propose business decisions
• Gain in-depth knowledge about front-line selling capabilities and turn into improvement plans
• Lead research projects on shopper understanding to gain in-depth knowledge and develop better communication materials
Yêu cầu ứng viên
• Bachelor Degree in Business Administration, Marketing or Related Fields (MBA is preferred)
• At least 5 years working experience in trade marketing and managerial level
• Leadership skills and Strong management skills, able to lead and drive actions
• Innovative thinking & Flexible: able to lead team in new ways of thinking and execution
• Good relationship building and teamwork
• Good planning to manage performance and work well under pressure
• Capable of analyzing big amount of data and create a strategic suggestion to sales team
• English proficiency in both speaking and writing skills
• Good analytical, interpersonal and negotiation skills
• Exhibits ability to use Microsoft Word, Excel, Outlook, and PowerPoint.
• At least 5 years working experience in trade marketing and managerial level
• Leadership skills and Strong management skills, able to lead and drive actions
• Innovative thinking & Flexible: able to lead team in new ways of thinking and execution
• Good relationship building and teamwork
• Good planning to manage performance and work well under pressure
• Capable of analyzing big amount of data and create a strategic suggestion to sales team
• English proficiency in both speaking and writing skills
• Good analytical, interpersonal and negotiation skills
• Exhibits ability to use Microsoft Word, Excel, Outlook, and PowerPoint.
Quyền lợi được hưởng
- Attractive Salary
Cách thức ứng tuyển
Hồ sơ theo yêu cầu của nhà tuyển dụng khi liên hệ trực tiếp
Giới thiệu về công ty
ESSILOR VIETNAM DISTRIBUTION COMPANY
Lầu 5, Tòa nhà văn phòng PTS Sài Gòn, số 118, đường Huỳnh Tấn Phát, P Tân Thuận Tây, Q 7
Lầu 5, Tòa nhà văn phòng PTS Sài Gòn, số 118, đường Huỳnh Tấn Phát, P Tân Thuận Tây, Q 7
IMPROVING LIVES BY IMPROVING SIGHT The Essilor Group has put its expertise at the service of good vision in designing, manufacturing and distributing quality products and services through innovative business models. Today we provide solutions to correct and protect the visual health of the 7.4 billion people in the world. ...Chi tiết
IMPROVING LIVES BY IMPROVING SIGHT The Essilor Group has put its expertise at the service of good vision in designing, manufacturing and distributing quality products and services through innovative business models. Today we provide solutions to correct and protect the visual health of the 7.4 billion people in the world. OUR EXPERTISE AT THE SERVICE OF GOOD VISION For 170 years the Essilor Group has put its expertise at the service of good vision in designing, manufacturing and distributing ophthalmic lenses and equipment for eye care professionals. Today we are the leader in our field, providing solutions seen by professionals and consumers as the reference in correction, protection and prevention for visual health. With strong brands such as Varilux®, Crizal®, Eyezen™, Xperio®, Transitions®, Bolon®, Foster Grant® or Costa®, we are active across prescription glasses, sunglasses and reading glasses, and in ophthalmic optics equipment. INNOVATION DRIVES OUR GROWTH A pioneer, innovation continuously drives our growth, with more than €200 million each year dedicated to research and innovation. Products, services, marketing, distribution: we innovate in all aspects of our business to meet the needs of consumers worldwide. Our strength also lies in a partnership strategy that allows us to grow throughout the world according to the specific context of each location. This enables us to imagine new solutions to today’s and tomorrow’s challenges – fighting the progression of myopia, combating visual aging, preventing eyestrain linked to new digital habits… We do this with our partners and employees, all united by shared values and commitments that form a solid foundation for our development. Ẩn chi tiết
Bạn đang xem tin việc làm Trade Marketing Manager trong ngành Tổ chức sự kiện/Quà tặng được tuyển dụng tại Hồ Chí Minh bởi ESSILOR VIETNAM DISTRIBUTION COMPANY. ESSILOR VIETNAM DISTRIBUTION COMPANY đang cần tuyển 0 người nhân sự với hình thức làm việc: Toàn thời gian cố định. Yêu cầu kinh nghiệm Không yêu cầu. Website tìm việc làm timviec24h.vn cập nhật tin Trade Marketing Manager cách đây lúc 01/03/2019 00:00:00. Người tìm việc lưu ý không nên đặt tiền cọc khi xin việc . Chúng tôi luôn cố gắng đưa tin tức tuyển dụng nhanh và chính xác nhất cho bạn.
ESSILOR VIETNAM DISTRIBUTION COMPANY
Địa chỉ: Lầu 5, Tòa nhà văn phòng PTS Sài Gòn, số 118, đường Huỳnh Tấn Phát, P Tân Thuận Tây, Q 7
Quy mô: 25-99 nhân viên
Việc làm tương tự
Trade Marketing Manager
Mức lương: Thỏa thuận | Hạn nộp hồ sơ: Đã hết hạn nộp hồ sơ