Marketing Manager - Work At Vinhomes Riverside, Ha Noi

1. Support in defining and developing of campaign ideas related to the USP of the school within Nord Anglia Education brand context;
- Develop local market parent and competitor understanding to feed into the definition of the ‘DNA’ of the school and the work led by the DAM/ regional team.
- Support the work on how each school’s brand messages fit into the NAE brand and how they should be presented to parents.
- Support the development of campaign ideas for the school based on the USP.
2. Implement the brand style guide to ensure consistency and quality of positioning and visual identity in all school collateral;
- Ensure full implementation in internal and external facing materials both offline and online
- Ensure that decoration in the buildings reflect the brand positioning and visual identity.
3. To implement Nord Anglia Education brand and all marketing campaigns across school;
- Ensure the core NAE brand is visible within the school.
- Ensure clear visibility of campaigns in our printed collateral and digital presence.
4. To support in optimizing the development of the website and demonstrate leadership for the school at every stage of the parent online research journey;
- Manage the school website via the CMS.
- Optimize SEO and have recommendations.
- Lead the Digital Health Check with the regional and central MAC team.
- Write the copy and provide any visual imagery requested for paid campaigns.
- Input into the social media strategy and execution in the school.
- Support and execute the email marketing strategy and plan for the school.
5. To support in driving awareness of school’s brand through great content;
- Understand what both internal and external stakeholders want to hear and support the development of a content calendar which delivers key messages in a timely and engaging way.
- Aggregate great content into communications that build awareness of the NAE and school brand.
6. To maintain and build contacts with the media and support DAM in leading PR and media strategy;
- Develop and build media relationships so the school is top of mind and first choice when journalists are looking for contributors.
- Leverage paid advertising and advertorials to gain editorial coverage aligned to school brand messages.
- Respond appropriately to media enquiries.
- Support the school team on crisis communications.
7. To support in developing the annual marketing plans for the school aligned to the regional marketing plan;
- Support the analysis of prior year performance.
- Support the development of strategies and tactics for the coming year.
- Manage the marketing budget and the ROI of marketing activities carried out.
8. To work with school MAC team and regional office on any other marketing related activities as required;
- Perform regular competitive audits and provide business intelligence to the school MAC and SLT team and regional / central colleagues.
- Run required analytics and / or assist with preparing data for analysis.
- Assist with brand related projects such as alumni networking support.
- Support the MAC team through attendance at school recruitment events.
9. To provide appropriate leadership, coaching and best practice sharing to others (within and outside school team);
- Provide supportive and focused leadership to enable a Marketing Executive to reach their individual, team and school goals.
- Act as a role-model to team members and coach the best from them.
- Support the DAM to develop a culture where the school engages as one and works to ensure admissions is a whole school responsibility.
- Contribute to the sharing of best practice in marketing across the MAC school team, region and group.
10. To take a proactive approach to personal development planning using company toolkits and procedures as appropriate;
- Take ownership for personal development and works with DAM to develop and implement a focused and straightforward Personal Development Plan.
- Take ownership for requesting feedback from others.
- Provide both constructive and appreciative feedback both unprompted and when asked.
11. Other tasks assigned by DAM/Principal.

- Business or marketing-related degree or equivalent professional qualification;
- Have at least three years working experience in marketing (marketing experience in education/training is an advantage);
- Have strong leadership skills and experience of having managed a team;
- Have experience of campaign development including creative materials;
- Strong creative and technical thinking ability;
- Have good cross-cultural, inter-personal and communication skills to interact with diverse nationalities and cultures;
- Outstanding written and verbal communication skills in Vietnamese;
- Have a good command of English with excellent writing skill;
- Excellent time management and organizational skills;
- High level of integrity
- Affinity with and interest in education

- 13th month
- Lunch
- Insurances

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