Marketing Coordinator

The main responsibility of the marketing coordinator is to plan, organise, and execute all events across all Blacktrace brands, aligning activity with business and marketing objectives and priorities. It will involve understanding the purpose of attending/running an event and that appropriate objectives are set and met. The role is responsible for promoting our presence, considering both traditional and digital tactics, as well as the experience that attendees receive.

Duties will include but are not limited to:

- Ensure the right equipment and collateral is at each event, working with marketing operations on logistics
- Use digital channels to maximise reach and engagement of each event, Facebook, Linkedin
- Manage the marketing purchasing of items such as literature, exhibition posters, branded pens, USB sticks, etc
- Copy-writing (press releases, product launches, special promotions, newsletters)
- Maintain and update the Group’s brochures, flyers, user guides and product catalogues
- Manage the database, CRM system – SFDC
- Internal/External Communication
- Email marketing campaigns
- Work with product marketing to ensure events accurately reflect key messaging
- Consider experience, using experiential marketing tactics when appropriate, to attract more attendees provide attendees and engage with them
- Review and analyse success of each event and compile a list of events for the following year based on the results and company objectives
- Coordinate with Technical Specialist and HQ, regional offices to manage demonstration equipment and running demonstrations
- Analyse ongoing marketing performance
- Assist business partners in getting contacts for events
- Make cold calls to invite contacts to our events. Follow up with invitees and make sure the best turn-up rate for each event
- Coordinate with Technical Specialists in the organisation of customer training workshop and in the preparation of training material

- Undergraduate degree or equivalent qualification in Economics, Business, Marketing. Experience in a scientific discipline is a plus.
- Experience in a similar marketing/events-related role is beneficial but not a requirement, full training will be provided
- Professional telephone manner
- Excellent communication skills, both oral and written
- Excellent organizational skills and ability to multi-task
- Excellent attention to detail
- Ability to work individually and as part of a team
- Demonstrated proficiency in MS Office applications
- Experience with leading search engine ranking, traffic and analysis software
- Knowledge of Adobe Creative Suite including Photoshop and InDesign
- Knowledge of HTML, CSS, JavaScript and XML an advantage
- Experience with CMS systems
- Experience with leading search engine ranking, traffic and analysis software
- Experience in working with CRM system such as Salesforce is a plus

The role is based in Hanoi. You will be rewarded with a very competitive salary, alongside a benefit package.

If you would like to apply for this position, please email your covering letter and CV to us

We look forward to hearing from you!

Blacktrace Holdings Ltd

- A very competitive salary alongside a benefit package.

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