Marketing Campaign Manager

Would you like to grow with one of the best leading insurance company in the world?
Would you like to develop yourself in a dynamic and open environment?
If YES, Prudential Assurance Vietnam is looking for you!

Prudential At a Glance
Being one of the leading life insurers, Prudential Vietnam is privileged to provide insurance services to millions of Vietnamese people. Prudential Vietnam has one of the largest market share in the life insurance market with a wide range of products.

We are proud of being an Employer of Choice thanks to our great values and benefits given to our employees. Our reputation and success are built upon the talent and commitment of our people. We set the promise to our employees that we care and share in the open environment with the culture, vision and mission throughout four values:
- Enjoy work, enjoy life
- Lead the game
- Grow endlessly

Working with Prudential as Campaign Manager means becoming a part of a prestigious global financial services group and an exciting vision: to be the leader in helping customers achieve their long-term financial goals. You will be the champion for devising plan and managing marketing campaigns/ activities for assigned Distribution channel, new product launches, and corporate customer promotions under line manager’s direction, coaching and supervision.

Key responsibilities
- Play role as key marketing contact point in all engagements and consultation with assigned distribution channels in relate to marketing & communication activities to ensure consistent image of Prudential throughout these activities.
- Under line manager’s direction and coaching, devise plan and execute marketing campaigns/ activities to target customers to support assigned distribution channel from planning to implementation; and ensure consistent image of Prudential throughout these activities.
- Under line manager’s direction and coaching, propose plans and execute marketing campaigns to launch new products to customers and sales force, covering sales and marketing materials and integrated marketing communication.
- Under line manager’s direction and coaching, propose plans with strong rationales and business insights and take lead in implementation of customer promotion campaigns to support sales force to generate more sales, to enhance customers’ benefits and to promote Prudential’s image, including:
- Propose plan of scheme and offers with rationale business case based on customer & sales insights and well-aligned with relevant stakeholders (Distribution, Finance)
- Collaborate with Customer Experience, Operation, and IT to set up system of promotion schemes, and customer communication.
- Collaborate with Legal, Operation, IT, and GR to get approved Terms & Condition documents and register/ notify to relevant authorities in compliance with Commercial Law and company policy.
- Collaborate with Creative, Procurement, Operation & delivery vendor to produce/ purchase and deliver promotion offers to customers.
- Work with advertising vendor, Creative, internal communication teams (Digital, PR) to build up and implement an integrated marketing campaign with cut-through creative assets and holistic communication plan in compliance with internal process.
- Roll out launching activities to internal and external stakeholders at all touchpoints.
- Track and monitor campaign performance to improve campaign results, and handle sales/ customers queries relate to the campaign.
- Any other ad-hoc marketing campaigns/ activities as assigned upon team workload.

Requirements
- Qualification: BA/ MBA in Marketing, Communications, Business Administration, Foreign Trade, Economics, Insurance, and Banking.

- Experiences:
- At least 5 years of experience in marketing or related fields in multi-national companies or financial industries with at least 02 - 03 years in project/ campaign management or supervisory role.
- Project/ Campaign management experience, including:
- To propose plan, ideas or activities reflected by well-grounded and actionable insights.
- To collaborate with relevant stakeholders to drive all to align on proposals and to implement campaigns/ activities per plan.
- Take full ownership to deliver projects/ campaigns per plan and with excellent quality
- Influence/ manage vendors and relevant stakeholders to deliver per plan with excellent quality and timeline commitment.
- Proactively & constantly track and monitor campaign performance to improve campaign results.

- Marketing communications and advertising:
- Demonstrate analytic thinking and good judgement skills in evaluating creative concepts, creative activities and marketing communication plans.
- Manage vendors to deliver marketing communication plans with measurable KPIs and timely optimization across media solutions.
- Demonstrate leaderships and project management in delivering integrated marketing campaigns.

- Customer promotion and business development: besides project/ campaign management as above, experience in this area reflected via:
- Devise plan with innovative ideas about promotional offers and rationale business cases based on strong customers & sales insights.
- Demonstrate strong understanding and collaboration with relevant stakeholders, especially Distribution channels.

Knowledge and skill set:
- Strong leadership skills.
- Strong presentation and communication skills.
- Project/ Campaign management.
- Marketing communication & advertising.
- Banking & life insurance knowledge is a plus.
- Vietnamese & English fluency is a must.

- Job’s attributes:
- Demonstrate strong leadership and project management skills to drive campaigns to deliver per plan.
- Able to work with a sense of urgency, can-do attitude, result-orientation and strong ownership to deliver best results.
- Be well-organized, attentive to details, flexible and able to work under pressure, passionate and innovative.
- Able to collaborate and manage relationships at various levels within the organization through effective communication.

Why Should You Apply?
- Attractive salary
- Beneficial package including: Yoga class, health talk, mental counseling, pension plan, life insurance & financial supports
- Open environment and clear career road map
- 20 days of annual leave

- Performance Bonus
- Health care provided for employee and their family
- Intensive training

Hồ sơ theo yêu cầu của nhà tuyển dụng khi liên hệ trực tiếp