Head of Campaign and Branding

Would you like to grow with one of the best leading insurance company in the world?
Would you like to develop yourself in a dynamic and open environment?
If YES, Prudential Assurance Vietnam is looking for you!

Prudential At a Glance
Being one of the leading life insurers, Prudential Vietnam is privileged to provide insurance services to millions of Vietnamese people. Prudential Vietnam has one of the largest market share in the life insurance market with a wide range of products.

We are proud of being an Employer of Choice thanks to our great values and benefits given to our employees. Our reputation and success are built upon the talent and commitment of our people. We set the promise to our employees that we care and share in the open environment with the culture, vision and mission throughout four values:
- Enjoy work, enjoy life
- Lead the game
- Grow endlessly

Working with Prudential as Head of Campaign and Branding means becoming a part of a prestigious global financial services group and an exciting vision: to be the leader in helping customers achieve their long-term financial goals. You will be the champion to lead and execute the relevant marketing strategies to achieve country business objectives and strategic plan.

Your daily challenges should be listed as below

1. New Business Acquisition:
- Drive the new business acquisition/recruitment’s MKT plan for Bancassurance, Agency, Telesales, and Digital through the development and implementation of promotions, campaigns, initiatives, product proposition and new business opportunities.
- Lead the customer and sales communication strategy by developing effective communication tools and methods.
- Drive the digital sales.
- Work with Product Management team in ensuring effective strategies to promote Prudential’s products to sales force and customers.
- Work with Product Management and others to develop effective product proposition and to diversify sales channels.

2. Customer Retention and Cross Sales:
- Drive the customer retention strategy to reduce the cancellation rate and increase average policy life through the development and implementation of customer life cycle, customer appreciation scheme, and cross sales strategy.
- Work with Product Management, OPS, Customer, and CRM to analyze customers dynamic and develop anti-attrition strategy.

3. Branding, Creative and Design
- Lead corporate branding strategy through the development and implementation of brand campaigns, and initiatives to maximize the Prudential brand exposure in cost effective manner.
- Manage all branding materials and corporate messages to be provided for commercial use, ensuring professionalism, consistence of key messages, effectiveness and alignment with corporate strategies
- Ensure compliance with the branding guidelines of the company and the group as well as with local regulations.
- Drive creative projects from concept to completion and translate marketing objectives into creative strategies and direct the creative team in the production of advertising and marketing collaterals.
- Work closely with the Regional Marketing Team to share best practices, measure brand performance as well as to ensure Corporate Governance, Advertising Polices and Brand Guidelines are enforced.

- Qualification: BA or MA in Commerce, Marketing, Business Administration

- Experiences: At least 10 years of experience in marketing or related fields with at least 5 years in multi-national companies as Head of Marketing. Experience with financial service companies will be an advantage.

- Knowledge and skill set:
+ Presentation and communication skills
+Strong leadership skill
+English fluency is a must. Fluency in Vietnamese a strong advantage.
+Organized and methodical

- 13th month salary & Competitive Bonus & 20 days of annual leave
- Financial Support, Health care and Well-being programs for all staff and their family
- Extensive training program

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